Now, Irvine-based Taco Bell is throwing its hat, er bouquet, into the lucrative wedding market.
Americans are planning to spend a collective $3.8 billion on date nights celebrating Valentine's Day this year, but fast food joints probably aren't on the top of the list for most people.
So here's the deal: all you have to do is show in a short video or photo how Taco Bell has figured into your modern love story, post it on social media and fans will vote for their favourite - but judges will decide the victor. Why not take a page out another fast food favorite's book and pop the question with Domino's new 22-Carat gold pizza engagement ring. Among the options: a $60 "2 a.m. Bachelor Party Feast" card; a $25 "The Wedding Night" card; and a $30 "Thank You Card-a-Thon" card.
"Now, through our new flagship restaurant on the Las Vegas Strip, couples can come right in and order a wedding off of our menu". "In a town known for pulling out all of the stops, we think this will be the most cravable matrimonial experience to ever hit Vegas".
After the official ceremony is over, Taco Bell said it will then cover the newlywed's first meal - a 12-pack of tacos and a Cinnabon Delights cake.
By telling their love story through a short video, the lucky couple could win the cheesy (pun intended) wedding of a lifetime.
Starting this summer, lovebirds wanting to tie the knot in Las Vegas will have another wedding venue to chose from - Taco Bell.
Taco Bell lovers can enter the chain's Love & Tacos contest for the chance to be the first couple to be Wednesday in the restaurant chapel by sharing a 30 second video describing their love story on social media. Luckily, Taco Bell are providing an alternative by building their own chapel in Las Vegas. For a mere $600, Taco Bell will basically take care of your entire ceremony and reception.
In case you're assigning bragging rights, Taco Bell is not the first restaurant chain to offer an cheap wedding in Las Vegas.