Aldi rakes in record sales over Christmas

Aldi reported record sales figures over the recent Christmas period as shoppers enthusiastically bought both the luxury products and cut-price fruit and vegetables.

"As Britain's fastest-growing supermarket we remain committed to meeting the strong demand across the country for new Aldi stores", said Matthew Barnes, chief executive of Aldi UK.

The German-owned chain total revenues for December lifted 15% compared to a year ago, lifted by sales of over two million bottles of the Italian sparkling wine, a rate of nearly 69,000 bottles per day.

The grocer also sold more than 2 million bottles of prosecco - equivalent to nearly 69,000 a day - and in total sold more than 13.5...

He said: 'The people of Britain were very clear on what they wanted on their dinner tables this Christmas - unbeatable value premium-quality products and the lowest prices on festive essentials.

Aldi said that its busiest days were December 22 and 23 and denied that it had been boosted from weekend trading as stores were closed on Christmas Day and Boxing Day.

It saw a 27% lift for its Specially Selected premium range including products such as Argentinian Malbec, mince pies and a 30-day aged roasting joint.

It came after widely reported criticism of the chain from one analyst, airing claims that customers were being put off by long queues, untidy stores and crowded auto parks. Aldi's proposals to launch 70 more stores this year, with a "food-to-go" focus, will also support growth.

The new wage hike will come into play in February and it will see Aldi employees' wages rising to £9.75 in London and £8.53 elsewhere, making it the highest paying supermarket in the United Kingdom and bettering the voluntary minimum pay which had been proposed by the Living Wage Foundation.

Aldi claimed its rate of pay will be the highest in the supermarket sector, beating closest rival Lidl's recently announced increase to £8.45 nationally from March.



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