Aldi rakes in record sales over Christmas

Aldi reported record sales figures over the recent Christmas period as shoppers enthusiastically bought both the luxury products and cut-price fruit and vegetables.

"As Britain's fastest-growing supermarket we remain committed to meeting the strong demand across the country for new Aldi stores", said Matthew Barnes, chief executive of Aldi UK.

The German-owned chain total revenues for December lifted 15% compared to a year ago, lifted by sales of over two million bottles of the Italian sparkling wine, a rate of nearly 69,000 bottles per day.

The grocer also sold more than 2 million bottles of prosecco - equivalent to nearly 69,000 a day - and in total sold more than 13.5...

He said: 'The people of Britain were very clear on what they wanted on their dinner tables this Christmas - unbeatable value premium-quality products and the lowest prices on festive essentials.

Aldi said that its busiest days were December 22 and 23 and denied that it had been boosted from weekend trading as stores were closed on Christmas Day and Boxing Day.

It saw a 27% lift for its Specially Selected premium range including products such as Argentinian Malbec, mince pies and a 30-day aged roasting joint.

It came after widely reported criticism of the chain from one analyst, airing claims that customers were being put off by long queues, untidy stores and crowded auto parks. Aldi's proposals to launch 70 more stores this year, with a "food-to-go" focus, will also support growth.

The new wage hike will come into play in February and it will see Aldi employees' wages rising to £9.75 in London and £8.53 elsewhere, making it the highest paying supermarket in the United Kingdom and bettering the voluntary minimum pay which had been proposed by the Living Wage Foundation.

Aldi claimed its rate of pay will be the highest in the supermarket sector, beating closest rival Lidl's recently announced increase to £8.45 nationally from March.

Related:

Comments

Latest news

Baahubali 2: Prabhas Thanked Baahubali Team And His Fans
Traveling with one team for 3.5 years and working on a dual-movie project back to back is not as simple as it seems to be. While Baahubali was released past year , its sequel, Baahubali - the Conclusion is all set to hit the marquee this summer.

Amitabh Bachchan shares pictures with late actor Om Puri
Veteran actor Om Puri suffered a cardiac arrest on January 6 morning and breathed his last at Mumbai residence. He was born on October 18, 1950, to a Punjabi family in Haryana's Ambala district.

Trump trashes Arnold Schwarzenegger for 'Apprentice' ratings
Schwarzenegger, a Republican who served two terms as California governor but who has said he did not vote for Trump, responded swiftly.

There Was Never a "Pause" In Global Warming, Scientists Say
Climate change skeptics attacked the NOAA researchers and a House of Representatives committee subpoenaed the scientists' emails. In the same publication a year ago , NOAA scientists also accounted for changing shipping routes and measurement techniques.

Other news